Marketing

A business degree can be the starting point of a career in many fields. Few organizations can operate successfully without trained administrators. Today’s business leaders must be effective decision makers with business skills and insight.

The Bachelor of Science in Marketing provides students with a strong foundation of business practices and how to apply them to real-world circumstances.  Students complete introductory courses in accounting and economics, social responsibility and the legal environment in business.  The program focuses on providing students with the skills of analysis of business problems and opportunities, key business functions as well as analysis and implementation of business practices.

The Marketing program at TU combines broad-based business education with a practical understanding of marketing strategy and evaluation of marketing, including product and service development, research, planning, distribution channels, pricing strategy, and advertising.

The Business Division’s Business Leadership Advisory Board is comprised of corporate leaders from Fortune 500 companies, as well as principals from across the United States. These leaders provide valuable information concerning course content, internships, job opportunities and current business issues critical to the success of our students.

A broad range of experiences are offered to business students, including:

Apply for Admission.

Send official transcripts.

Students with no prior college, please provide an official high school transcript or GED. Students with prior college credit  must submit official transcripts from all previously attended colleges. You can order college transcripts from prior colleges at www.getmytranscript.com.

Send official transcripts to admissions@thomasu.edu.

Admissions Office
Thomas University
1501 Millpond Road
Thomasville, GA 31792

GENERAL EDUCATION

  • Composition I
  • Composition II
  • Oral Communication for Professionals
  • University Studies
  • College Algebra
  • Math and Science electives (2 courses)
  • Inquiry electives (2 courses)
  • Creativity electives (2 courses)
  • Cultural Foundation electives (3 courses)

BUSINESS CORE

  • Principles of Financial Accounting
  • Principles of Managerial Accounting
  • Principles of Microeconomics
  • Legal Environment of Business

MAJOR COURSES

  • Money and Banking
  • Professional Communication
  • Principles of Finance
  • Organization Behavior
  • Operations Management
  • Principles of Marketing
  • Management Information Systems
  • International Business
  • Business and Social Responsibility
  • Business Strategy
  • Senior Business Seminar
Marketing Concentration
  • Sales Management
  • Consumer Behavior
  • Marketing Research
  • International Marketing
  • Marketing Elective
  • Upper Level Accounting course
  • Upper Level Business electives (3 courses)
  • Upper Level elective

TOTAL CREDITS                             123

CIP Code 52.1201

Careers in advertising, promotions and marketing are available across all industries. They are responsible for planning programs to create interest in products or services through media, print, sales and promotional activities.

The job outlook for this profession is expected to be faster than average through 2026.

Source: Bureau of Labor Statistics

Available Minors

Thomas University

Education that Engages
...Empowers...
Transforms

1501 Millpond Road
Thomasville, GA 31792
229.226.1621
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